Sometimes it seems that the world of computers resembles nothing so much as a bowl of alphabet soup. There's the PC and the CPU and the WWW and HTTP… just keeping all the acronyms straight is a feat worthy of an advanced degree in computer literacy. There is, however, one acronym you should know if you're interested in getting noticed and making money on the World Wide Web.
SEO stands for search engine optimization – the art of designing and fine tuning a web site in order to get it placed in the top spots on search engine pages. When a customer types keywords into a search engine like Google or Yahoo, the search engine goes to work looking through pages in its database. The engine uses precise algorithms to decide whether a page in its database is relevant to their query – and just how relevant it is. The more relevant it seems to be to what your customer is looking for, the higher the search engine will put that page on the list that it gives them.
Why not try out our top 10 optimiser! This great seo tool will let you see how your competitors get to the top of the search engine rankings, in turn allowing you to optimise your web pages to get you to the top.
Obviously, if you have a web site, you want to get high on that list, so that your customers see YOU first. Making sure that happens is what SEO is all about. A good SEO will work with you to determine your target market, define keywords and phrases, and make changes to (or design your site) to make it easier for your customers to find you through search engines. |
