Keyword optimization - a must do activity and a cornerstone of your e-marketing strategy.
When you optimize your site, you're making sure your site and each individual page is visible and relevant to the search engine crawlers and surfers.
What are keywords? These may be single words or a group of words that web surfers type into the search engine to get information about products, services, and content. The search engine crawlers get these words or phrases; search the sites content, for these words. The results of their searches will be ranked according to fresh content, relevancy, and factors such as quality links.
Here are four sure-fire keyword optimization tactics to improve the rankings of your site, gain traffic, and convert the traffic into paying customers.
First - pick precise keywords that describe your products or services. Why not use our highly effective keyword suggest tool. The first thing you should do is to familiarize yourself with your products or content. Consider the keywords your potential customer will type in to be able to see your link, and then launch a search using these keywords. Is it too general? If it is, then you'll need to keep testing until you get the right combination.
Second optimization tactic - incorporate these keywords into your web site tags and your content - by this we mean your header tags, alt tags, metadata should all contain relevant keywords that you are trying to focus on. However, do not overdo the "density" of these keywords. Try to shoot for a 3-7% saturation on your page of your keywords.
Third tactic, optimize each page of your site. Most web masters and owners are guilty of thinking that the landing page is the best place to put all the relevant and popular keywords. But a landing page can be a bad choice; often it just contains the site's table of contents. In most cases, the surfers will need to familiarize themselves with the site's functions before they can get to that information. A majority of surfers do not have that kind of patience.
Fourth - use these keywords judiciously (remember the 3-7% density rule?). Don't stud your webpages with keywords just for the sake of gaining traffic, that's called spamming. Your reward will be immediate and lasting, you'll be black listed! Instead, write articles, an advice column, product reviews or put a forum where you can use these keywords with relevance.
Last tip; put your most relevant keyword in your domain name. Your site will have a higher ranking because it contains your keyword. Good domain names contain a keyword that gives high search engine ranking.
Give these keyword optimization tactics a try. You may just be astonished at what combination of keywords provides you with an increase of quality traffic. |
